A Clear Story for Your Product.
And the Assets You Need to Tell It.

A startup positioning document, a fully coded landing page, a 10 to 12 slide investor pitch deck, and 3 to 5 pieces of launch content. All built from one positioning foundation so every piece tells the same story.

A standalone $799 positioning diagnostic that reviews your existing materials and delivers a written assessment of your positioning gaps, competitive context, recommended ICP direction, and a draft positioning statement. It takes 5 business days and includes one review call.

Built. You receive deployable code, not a mockup. The page is fully coded, responsive for desktop and mobile, and built with static site generation for search engine and AI tool crawlability.

The Launch Pack is designed as a coordinated package because the deliverables work together. If you only need a positioning assessment, the Positioning Sprint Pack is the right fit. We do not currently offer individual deliverables outside the two packages.

Yes. All work is done remotely. The kickoff and review calls happen over video. We work with founders anywhere in the world, as long as you have an English-speaking liaison.

No. The positioning document follows a structured, evidence-based process rooted in Lean Startup methodology. We analyze your actual competitive landscape, identify real buyer signals, test assumptions against market evidence, and build the positioning around what can be proved, not what sounds good. AI helps with research and drafting, but the strategic conclusions come from methodology, not generation. The result is a startup positioning foundation you can defend in an investor meeting or a sales call because every claim traces back to something real.

A freelancer typically handles one piece (just a deck, or just a landing page) with no strategic connection between deliverables. The Launch Pack builds every startup launch asset from a single positioning foundation, so your landing page, pitch deck, and content all tell the same story. You also get a fixed timeline and price, not an open-ended engagement.

On its own through freelancers, a startup pitch deck typically costs $1,000 to $5,000 with no strategic positioning behind it. The Launch Pack includes an investor-ready pitch deck as part of a full package (positioning document, landing page, pitch deck, and launch content) for $1,999 total. Every piece is built from the same positioning foundation, which is what makes the pitch deck actually work.

Yes. A pitch deck without clear positioning is why most startup decks ramble and fail to connect. The positioning document defines your target market, value proposition, and competitive differentiation. Once those are locked, the pitch deck narrative writes itself. This is why The Launch Pack always builds the positioning document first and gets your approval before any other asset is started.

Branding is your visual identity: logo, colors, typography, design system. Positioning is your strategic identity: who your product is for, what problem it solves, why it is different, and how you talk about it. The Launch Pack does positioning, not branding. We define the story your startup tells and build the assets to tell it. If you need a logo or visual identity, that is a separate engagement with a brand designer.