For startup founders and small teams bringing a product to market
Positioning Your Product
For a Launch That Wins.
All at a fixed price.
The Problem
You're confident in your product, but you're not sure about the story.
The options are not great:
And the real problem underneath:
Where The Launch Pack Fits in Your Product Journey
What We Deliver
Have confidence in exactly how to sell your product.
The Launch Pack identifies who your product is really for, what makes it worth choosing over the alternatives, and the clearest way to say it. You come away knowing exactly how to sell your product, backed by real evidence rather than guesses. And when you're ready, we can build your launch materials, landing page, deck, and content, from the same work.
1 Customer Research
Customer Research
We work from what you already know about your customers, and dig deeper to fill the gaps. This is where the strategy comes from.
2 Your Positioning
Your Positioning
The core answer: who your product is for, what it is really competing against, and what makes you the choice. Backed by the research, not opinion.
3 Your Message
Your Message
Your story at the lengths you actually use it: the one-liner, the one-sentence pitch, the elevator pitch, plus the tone and language that fits your customer. Ready to use in any room.
4 Your Launch Assets
Your Launch Assets
As an optional service, once the message is ready, we can build the landing page, deck, and launch content from it. The delivery is fast and consistent, because the thinking is done.
Delivery Process
How the engagement works
One intake. One kickoff call. A walkthrough at the end. No constant meetings eating into your week.
Delivery Process
How the engagement works
One intake. One kickoff call. A walkthrough at the end. No constant meetings eating into your week.
To start: You fill out a short intake covering your product, audience, competitors, and goals. You also point us to whatever customer evidence you already have.
Kickoff: One short call to confirm the details and fill any gaps.
The work: We dig into your evidence, fill the gaps, and turn it into a clear strategy for selling your product.
Your review: We walk you through everything on a call, so you understand it and own it, not a document dropped in your inbox. One round of revisions included.
If you want the assets: Once the strategy is set, we can build your launch materials, landing page, deck, and content, from the same work.
Beyond delivery: Optional continuation as your ongoing product marketing partner after launch.
Full details on the Pricing page.
The AI Question
Couldn't you just ask ChatGPT?
You could, and it can sound right. But AI works from what you give it and what it knows in general. It has no way to reach your actual customers and find out what they really think, so what you get back is inference, not evidence. AI can't talk to your customers. We can.
How We Use AI
We use AI for the heavy lifting, such as coding and design, which keeps us far cheaper than a research firm, but the part that matters, real evidence from real people, can't be automated.
What this means for you:
No more guessing.
Decisions come from what real customers said, not what is assumed.
No surprises on cost.
The price is set before any work starts, so you always know what you are paying.
The right words.
You get the answer and the exact words to use, ready to go, not a report to decode.
One clear message.
One story across every pitch and page, so customers know exactly what you do.
Our Partner Tools
Who This Is For
- • Founders getting ready for a first launch who want to know they're aiming right before they spend on it
- • Funded teams (pre-seed, seed, accelerator) who need an answer they can defend to investors and rally the team around
- • Founders who launched, watched it fall flat, and need to know what went wrong before trying again
- • Technical and solo founders who built something real but know that selling it isn't their strong suit
What We Are
Your Product's Selling Strategy
Real customer evidence, turned into a clear way to sell.
What We Are
Your Product's Selling Strategy
Real customer evidence, turned into a clear way to sell.
We use real customer evidence to tell you who your product is for, why they'll choose it, and how to sell it, for a fraction of what a research firm charges, and in a form you can actually use, not a report to interpret.
What We Are Not
Not Consultants. Not Freelancers. Not a Research Firm
No guessing, no building blind, no report dropped at your door.
What We Are Not
Not Consultants. Not Freelancers. Not a Research Firm
No guessing, no building blind, no report dropped at your door.
We don't guess in a room, build a page before the message is right, or hand you a 100-page file and disappear. We find the answer with real evidence, give you something you can defend, and build the assets on top of it if you want.
Why The Launch Pack
Most launches don't fail because of the product. They fail because no one knew who it was really for. We make sure you do.
Frequently Asked Questions
What does The Launch Pack actually deliver?
A clear write-up of who your product is for, what it competes against, what makes it different, and exactly how to talk about it, all backed by real customer evidence. This is your product positioning and messaging. Optionally, we'll build the landing page, pitch deck, and launch content from it.
How much does positioning work cost?
Traditional positioning consultants and market research firms charge $30,000 or more. The Launch Pack has options ranging from a pre-launch starting point to a full diagnostic for founders recovering from a launch that fell flat. See the pricing page for more details.
How is The Launch Pack different from hiring a freelancer to build a landing page or pitch deck?
A freelancer builds the landing page or deck you ask for, without checking whether the message behind it is right. We start with your customers, figure out how to actually sell your product, then build from there. A landing page or pitch deck is only as good as the positioning underneath it, and that's the part we get right first.
Can't I just use AI like ChatGPT to figure out my positioning?
AI works from what you tell it and what it knows in general. It can't reach your actual customers and find out what they really think, so what it produces is inference, not evidence. We use AI for the heavy lifting like drafting and design, but the part that matters, real answers from real customers, can't be automated.
Do I have to buy the launch assets, or can I just get the positioning?
You can get just the positioning. The research and the strategy stand on their own, and many founders take the findings and build the landing page, deck, and content themselves. If you'd rather we build them from the same work, that's available as an optional add-on, priced separately.
What's the difference between positioning, messaging, and branding?
Branding is your visual identity, logo, colors, and design. Positioning is the strategy underneath, who your product is for, what it competes against, and why it's different. Messaging is how you say it, the actual words. The Launch Pack does positioning and messaging, backed by customer evidence. If you need branding or a logo, we can provide it as an add-on option.
Do you only work with pre-launch startups, or also after a launch?
Both. We work with founders preparing for a first launch, funded teams getting ready to raise or scale, and founders relaunching after one that didn't land. The research starts from the customer evidence you already have and fills the gaps by talking to the people you can reach.
Do you offer ongoing marketing support after The Launch Pack is delivered?
Yes. After your engagement, you can continue with us as your product marketing partner, same person, same context, focused on keeping your momentum going. It's ongoing support for founders who need consistent marketing help but aren't ready to hire a full-time marketer. We talk through whether it makes sense in your final call.
Do you work with founders outside North America?
Yes. All work is remote and calls happen over video. We work with founders anywhere in the world, as long as you have an English-speaking point of contact.
Get in Touch
Let's figure out if you're aiming right, before you launch.
Tell us about your product, where you are, and what you're trying to figure out. We'll come back with a clear next step.
Thank you.
We have received your message and will respond with next steps.