About The Launch Pack
We help founders know how to sell their product, before they bet a launch on it.
The Launch Pack turns real customer evidence into a clear answer: who your product is for, what makes it different, and how to say it. Then, if you want, we build the launch assets to match.
What we do
We find the answer in evidence, not opinions.
Every project starts with your customers, not your assumptions. We work from the evidence you already have, talk to the people you can reach, and study who you're really up against. Then we hand you a plain-English answer: who your customer is, what makes you different, and how to say it, with the proof behind every call. The landing page, deck, and content come after, built from what we found. Need to hear from people beyond your own network? Research recruitment is available as an add-on.
How we keep it affordable
We use AI for the heavy lifting, and we're upfront about it.
The research, the judgment, and the conversations with your customers are done by a human. That's the part that matters. AI handles the grunt work: transcribing, organizing, drafting, formatting. That's how work a research firm would charge $30,000+ for doesn't cost that here. You pay for the answer and the thinking behind it, not for hours logged.
Who we work with
Early-stage founders who've built something real.
Pre-seed and seed teams, bootstrapped builders, technical and solo founders, accelerator teams heading into demo day, and founders who launched once and need to know why it didn't land.
The person behind it
The Launch Pack is led by Ricco Yeung, a marketing professional with 9+ years of experience and a background in product marketing. He's built, launched, and pivoted on more than a dozen products of his own, so he knows exactly how it feels to pour everything into something and watch it fall flat. That experience shapes the process of The Launch Pack, a process built on structure and evidence, not guesswork.
Our Office
Based in Vancouver, BC, Canada.
All client work is handled remotely. We work with startup founders anywhere in the world.
Operating under Redefinition Technologies Inc.