Launch clarity, priced for where you are.

Fixed price. No surprises.

Pricing

Before you launch

Pre-Launch Positioning

$3,999

Get clear on exactly how to sell your product before you launch, so you go in with conviction instead of crossed fingers.

What you get

  • —A clear answer: who your product is for, what it's up against, what makes it different, and how to say it
  • —Built from the evidence you already have, plus conversations with the people you can already reach
  • —Pitch-ready copy at three lengths
  • —The evidence behind every conclusion, yours to keep
  • —A walkthrough call so you understand it and own it, not a document dropped in your inbox

Research recruitment option for potential customers

Finding potential customers to interview or a larger customer base to survey is available for an additional cost.

Diagnosing a launch that underperformed

Relaunch Diagnostic

$5,999

You launched and it didn't land. We find out why, and tell you whether to try again, change course, or move on.

Everything in Pre-Launch Positioning, plus:

  • —A straight answer on what actually went wrong, drawn from your existing customers, the ones who left, and the ones who never bought
  • —A clear plan for what to change before you try again
  • —An honest call on whether a relaunch is the right move at all

Research recruitment option for potential customers or customers who didn't buy

Reaching potential customers, or customers who churned, never bought, or chose a competitor, as well as a larger customer base to survey, is available for an additional cost.

Optional add-on

Launch Asset Package

From $1,000 depending on scope

Once the positioning is done, we build the assets from it. Landing page, pitch deck, and launch content, all telling the same story.

Landing Page

Fully designed and coded. Responsive for desktop and mobile. Ready to go live.

Pitch Deck

10 to 12 slides with a clear narrative arc. Works for investor meetings and send-ahead.

Launch Content

Launch-ready copy for 3 to 5 channels, matched to where your audience is.

Optional, and only available after the positioning work is done.

All prices in USD. Final price confirmed before work starts.

How It Compares

We fill in the gap between expensive research firms and freelancers who just guess.

Option Price What You Get
The Launch Pack $3,999–$5,999 Real customer evidence and a clear way to sell your product, priced for early-stage founders
Market research firm $30,000+ Similar depth, enterprise price and timeline, and a report you decode yourself
Positioning consultant $10,000–$50,000 Often sharp, but usually opinion, with little or no evidence from your actual customers
Freelancer $500–$3,000 A page or a deck, with no idea if the message behind it is right
Do it yourself Your time You're the worst-placed person to see your own product clearly.

Ready to get clear on your positioning?

Tell us about your product and where you are. We will respond with the right next step.